On November 23, the 13th Asian Fruit and Vegetable Expo and 2020 Shanghai International Fruit and Vegetable Expo opened at the Shanghai International Sourcing Convention and Exhibition Center. The Guangdong Agricultural Products Exhibition Group gathered 6 cities and Guangdong’s one village, one product, one town and one industry boutique Shanghai Exhibition Center. 10 companies collectively appeared.

Hundreds of high-quality products such as Meizhou pomelo, tribute tangerine, pineapple, and lychee deep processing were brought to Shanghai residents, and the 2020 Guangdong Autumn and Winter Fine Fruits and Vegetables East China (Shanghai) Special Promotion Conference" made the on-site "Guangdong Brand" agricultural products attract attention .

Hundreds of "Cantonese Brands" are on display

In this exhibition, the Department of Agriculture and Rural Affairs of Guangdong Province and the Provincial Agriculture Exhibition Hall organized more than 10 enterprises from Deqing City, Guangzhou, Zhanjiang, Foshan, Meizhou, Renhua and Guangdong One Village, One Product, One Town, One Industry Boutique Shanghai Exhibition and Sales Center. , Brought more than 100 types of fruit and vegetable products such as Deqing tribute tangerines, Xuwen pineapples, as well as lychees and pineapples.

It is understood that this year's Asian Fruit and Vegetable Expo has gathered more than 500 well-known buyers, and there are more high-quality fruits from all over the country and enterprises across the industry chain competing to exhibit.

Autumn and winter boutique fruit and vegetable promotion conference, full of "Cantonese flavor"

In the afternoon of the same day, the 2020 Guangdong Autumn and Winter Fine Fruits and Vegetables East China (Shanghai) Special Promotion Conference" was held at the exhibition site. Chen Lei, Secretary General of China Fruit Circulation Association, representatives of Guangdong Provincial Department of Agriculture, Zhu Yongli, founder of Wanguo Fengyun Association and other guests attended the promotion. Yes, it attracted more than 150 buyers.

"Danxia Gong Tang is rich in nutrients, contains a lot of essential minerals and amino acids, high in sugar and low acid; rich in multiple vitamins, the content of carotene is second only to apricots, and higher than other fruits."

At the promotion meeting, Ms. Wu Ailing from Renhua Citrus Association introduced it to everyone. It is understood that the mature fruit of Danxia tribute orange has a special color of "color like Wodan, bright and bright," like the appearance of Danxia sunrise. People associate Danxia with Gonggan. Then there was "Danxia Gonggan".

In addition to Danxia tribute oranges, Wu Yuhui, director and executive deputy general manager of Guangdong Zhongli Agricultural Group Co., Ltd., popularized the fresh-keeping technology of lychee for the buyers and friends on the spot.

He said: "Lychee is the most delicate fruit. The lychee that many people eat is actually not its original taste. Many of the lychees have changed taste. Most of the reason is that the preservation of freshness has not been done well. The establishment of Zhongli Group is dedicated to creating lychees. The new market will improve the difficulties and difficulties of lychee sales, so that lychees will not only stay in Guangdong, but also spread across the country and out of the world."

It is understood that Guangdong Zhongli Agricultural Group Co., Ltd. is an agricultural group enterprise based on China's litchi export, litchi industry promotion, litchi characteristic industrial park construction as two wings, and Internet sales as the leader.

Under the guidance of the Department of Agriculture and Rural Affairs of Guangdong Province, the company is jointly controlled by 7 domestic litchi-related enterprises. All shareholders have more than 10 years of development experience in lychee-related planting, production and processing, preservation, cold chain transportation, and export sales.

Speaking of Guangdong fruits, I have to mention that Xuwen Pineapple has a long history and is well-known at home and abroad. At the promotion meeting that day, Xuwen County Nuoxiangyuan Agricultural Products Professional Cooperative Liang Kaina also brought their "Xuwen Pineapple"-Nuoxiangyuan Pineapple.

According to her introduction, Nuoxiangyuan has 4 new varieties of pineapple standardization demonstration bases, with a "six-in-one" standardized management model. Its new variety MD2 golden pineapple; Tainong No. 16 sweet pineapple; Tainong No. 17 golden pineapple ;Tainong No. 22 watermelon and pineapple are among the finest pineapples with great development potential.

The two-hour promotion meeting was packed with buyers. The scene was attended by Zhongli Group and Jiaxing Yueshun Fruit Industry Co., Ltd., Renhua Danju Industry Association and Joint Supermarket, Xuwen County Nuoxiangyuan Agricultural Cooperative and Anhui Andeli Department Store Co., Ltd. A signing ceremony was held.

Live broadcast + Internet celebrity recommendation to help agricultural products live broadcast brand activities

This promotion will be broadcast live simultaneously throughout the whole process, through the online + offline mode, a comprehensive display of Guangdong's fine fruits and vegetables. And by strengthening the communication and exchanges between enterprises and on-site merchants and investors, deepen the cooperation intention, promote the docking of production and sales, and work together to promote the industrial upgrading of Guangdong's fine fruits and vegetables.

In addition, at the exhibition site, enterprises from the Guangdong pavilion entered the live broadcast room of the Wanguo Fengyun Club Internet celebrity one after another to promote the Guangdong "Cantonese Brand" agricultural products one by one. The Douyin e-commerce expert Lele joined hands with Wanguo Lian’s live studio and corporate guests to broadcast live broadcasts of Guangdong cuisine and specialty products to hundreds of thousands of online fans, demonstrating the brand of Guangdong agricultural products to the country and the world.