"Organizing a number of buyers and suppliers to participate in the exhibition and on-site inspections is to make the Guangdong agricultural product '12221' marketing action bloom all over the country." Recently, the relevant person in charge of the Guangdong Agricultural Exhibition Hall (Guangdong Agricultural Products Buyers Union Secretariat) In the third session of the Asian Quality Fruit Industry Chain (Yunnan) Summit, Guangdong famous brand fruit special promotion meeting, said that the successful experience of Guangdong agricultural products marketing to the country to share "big brands, big markets, big companies, big platforms" Development strategy results.

Since the epidemic this year, in order to solve the problem of poor sales of agricultural products under the influence of the epidemic, the Guangdong Agricultural Exhibition Center has actively implemented the spirit of the “12221” marketing action for agricultural products in Guangdong Province. It has organized many long-term promotion conferences inside and outside the province to participate in this Yunnan promotion. It is to promote the linkage of production and sales, build a mutually beneficial and win-win marketing platform, enlarge and strengthen the brand of local agricultural products, and achieve steady economic growth and continuous increase in farmers' income.

This year’s Guangdong litchi “12221” marketing action promoted and displayed the image of the Guangdong litchi industry and regional brands, built a bridge for the marketization and branding of the litchi industry, expanded space, and enhanced the competitiveness and influence of the litchi industry in Guangdong, and promoted The litchi industry is booming. During the 90-day appreciation period, a total of 1.3 million tons of lychees were sold, benefiting millions of lychee practitioners and contributing 18 billion yuan in output value.

"At the promotion meeting, we introduced the successful experience of Guangdong Litchi '12221' marketing action. Yin Lu, the person in charge of Yingjiang County Yingli Agricultural Development Co., Ltd. was very interested and soon took the initiative to connect with me." Wu Yuhui, director and deputy general manager of Guangdong Zhongli Agricultural Group Co., Ltd., which participated in the exhibition as a supplier and a supplier, said that the two parties hit it off and went to the Yingli Agriculture planting base together after the meeting for field investigation.

Yingli farms have 200 mu of Maguili. This year is the first year that a large number of fruits have been grown, with an output of 150,000 jin. Maguili has been planted in Guangdong for many years and belongs to a late-maturing variety. However, due to the "unacceptable water and soil", the lychee grown has a mediocre taste and is currently being gradually eliminated. "Our husband and I also have a sense of agriculture to grow Maguili. If we don't know the technology, we invite experts to guide us, but we really don't know anything about sales." Yin Lu said that last year there were only a few fruits, through e-commerce. "Digest", but this year's market situation is not clear, coupled with the "New Year", so I feel pressured.

There is a large temperature difference between day and night in Yingjiang. Under the special natural climate, Ma Guili is big, good in quality, and late ripening. It is estimated that in another 10 days, there is only this large-scale base in the country to ship lychees. After Wu Yuhui analyzed the current litchi market, he believed that the local Maguili market had great potential. He immediately signed an order of 50,000 jin with Yingli Agriculture, and sold 3,000 jin in 1-2 days to high-end supermarkets and supermarkets across the country. Fruit store. "This year, driven by Guangdong lychee, the price of lychee in all producing areas has increased. It is estimated that the retail price of this batch of Maguili will be 48-58 yuan/jin, and the price may increase in a few days."

Yin Lu said, "This trip is really worthwhile. I can connect with buyers to sign supply and marketing contracts. I also learned about the good marketing model of Guangdong's agricultural products '12221', which gave me direction and confidence." In addition, Wu Yuhui is also a profit. Li Agriculture made a simple industrial plan, encouraged and helped the base to file for export, and prepared for next year's export. At the same time, it put forward suggestions on the integrated development of primary, secondary and tertiary industries.

“非常感谢广东省农业展览馆（广东农产品采购商联盟秘书处）搭建大平台，给予我们支持和帮助，可以将广东农产品‘12221’市场营销的成功经验带给盈江。”吴宇辉表示，荔枝是当地的致富产业，希望帮助盈荔农业发展后起带动作用，促进当地荔枝产业高质量发展，让世界爱上中国荔枝的同时，也为乡村振兴出一份力。