On December 11, the agricultural product market system "12221" digital marketing password cloud forum was held in Guangzhou. Many "big coffee" gathered to make suggestions for the construction of the agricultural product market system "12221".

The Guangdong agricultural product "12221" market system will set sail in 2021. Xinhua Net Development

In recent years, the agricultural and rural system of Guangdong Province has taken Xuwen pineapple, Guangdong lychee, and Meizhou pomelo marketing as a breakthrough point, explored and promoted the “12221” marketing action of Guangdong agricultural products, and gradually introduced citrus, dragon fruit, orchids, tea, tea, prawns, prawns, etc. Special agricultural products such as Chengcun oysters were promoted to promote the effective connection between the production and marketing of bulk superior products, and actual results were achieved.

Chen Guangli, member of the Standing Committee of Xuwen County Party Committee. Xinhua Net Development

According to Chen Guangli, member of the Standing Committee of the Xuwen County Party Committee, under the guidance and support of the Guangdong Provincial Department of Agriculture and Rural Affairs, Xuwen County has adopted measures such as launching the Xuwen Pineapple "12221" online procurement through train model, leading endorsements to drive the whole people to lead the goods, and export to the world against the trend. Solving Xu Wen's pineapple sales difficulties under the epidemic, won a pineapple sales "reversal battle".

Cen Xieming, deputy mayor of Gaozhou Municipal People's Government. Xinhua Net Development

The successful marketing experience of "12221" is not only used in Xu Wen's pineapple, but also in Guangdong's lychee. Cen Xieming, the deputy mayor of Gaozhou Municipal People's Government, stated that Gaozhou adheres to the deployment of the "12221" agricultural product market system, explores the two-way force model of online and offline markets, and fully promotes the marketing of lychee. In 2020, the output of litchi in Gaozhou is 200,000 tons, an increase of 41,000 tons over 2019.

Cai Lijun, deputy curator of the Guangdong Agricultural Exhibition Center, said that the next step will be to give full play to the role and strength of the buyer alliance to do a good job in the marketing of agricultural products, and to establish a solid and condensed team of reliable buyers. Xinhua Net Development

Xu Hongzhao, Director of Commerce and Trade Department of Guangdong One Man One Mutian Network Technology Co., Ltd. Xinhua Net Development

Xu Hongzhao, director of the commerce department of Guangdong One-Mutian Network Technology Co., Ltd., showed the case analysis of Xu Wen's pineapple and Guangdong agricultural big data. He said that data will drive changes in the supply chain of agricultural products, such as obtaining implementation process data and solving data production and application problems. In the future, the construction of a big agricultural data platform will be carried out at the core of Microsoft's "data".

Li Zhuofeng, Director and Marketing Director of Guangdong Zhongli Agricultural Group. Xinhua Net Development

Digital agriculture has become the mainstream outlet for agricultural development, especially in view of the sales problems of agricultural products, using big data and artificial intelligence (AI) technology to help companies comprehensively improve sales efficiency. Li Zhuofeng, director and marketing director of Guangdong Zhongli Agricultural Group, said that compared with the traditional and blind sales methods in the past, marketing relies on the construction of online marketing platforms to open up the digital sales channel, and is no longer limited to the passive offline customer acquisition model. To sales automation, automation and precision.

This forum is one of the series of sub-forums of the "On the Fertile Soil, Digital Light" 2020 World Digital Agriculture Conference. It is sponsored by the 2020 World Digital Agriculture Conference Organizing Committee and undertaken by Guangdong Agricultural Exhibition Hall and Southern Rural Newspaper.