Guangdong Lychee Going Global | Cantonese Opera Performance & Global Promotion of SINOLYCHEE launched in Guangzhou

“广东荔枝 唱享全球” | 中荔荔枝花旦系列全球推介会

On June 15, with the rendition of "Ode to Lychee" in the Museum of Cantonese Opera in Liwan District, Guangzhou, the "Guangdong Lychee, Singing for the World" and the global promotion of the series of Lychee Huadan was successfully held.

6月15日，随着《荔枝颂》在广州市荔湾区粤剧博物馆的演绎，“广东荔枝，为世界歌唱”暨荔枝花旦系列全球推广活动圆满举行。

Sinolychee Group Ltd. Chairman Chen Yaohua mentioned that in recent years, Guangdong lychee market development is getting better and better, quality recognition is getting higher and higher, and industrial development is more and more prosperous. The group hopes to integrate Guangdong lychee with the traditional culture of Cantonese opera, singing "Ode to Lychee" traditional Cantonese opera, and "Lychee Huadan" theme song. With songs to show the world the cultural heritage of Guangdong lychee and Cantonese opera, shouting the slogan "Guangdong Lychee Going Global", "Lychee Huadan is sung to the world" and other slogans to deepen the world people's knowledge of Guangdong lychee.

广东中荔农业集团有限公司董事长陈耀华提到，近年来，广东荔枝市场发展越来越好、品质认同度越来越高、产业发展越来越兴旺。中荔集团希望将广东荔枝与广东粤剧传统文化相互融合，演唱《荔枝颂》传统粤剧剧目和“荔枝花旦”品牌歌曲。用歌声向全球展示广东荔枝与广东粤剧的文化底蕴，喊出“广东荔枝 唱享全球”、“荔枝花旦 靓丽美人”等口号，加深世界人民对广东荔枝的认知。

Since this year's litchi season, Guangdong litchi has been exported to the United States, Canada, the United Kingdom, Singapore, the Philippines, Indonesia, Malaysia, the United Arab Emirates, the Netherlands, France, Germany, Italy, and more than a dozen countries.

今年荔枝上市季以来，广东荔枝已出口美国、加拿大、英国、新加坡、菲律宾、印度尼西亚、马来西亚、阿联酋、荷兰、法国、德国、意大利等十多个国家。

The lychee is one of the most representative fruits of Lingnan and has been widely praised by writers and scholars throughout the ages. Cantonese opera has a long history

and strong local characteristics and is a cultural card of Guangdong Province that is well known at home and abroad. The activity of "Guangdong Lychee enjoys the world" takes Cantonese opera culture as the medium, creates the brand of "Lychee flower girl" with Lingnan characteristics, tells the story of Guangdong Lychee culture, sings the brand of Guangdong Lychee, attracts more foreign friends to feel the charm of Lingnan culture, and explores a new way to enhance the visibility and influence of Guangdong Lychee. The visibility and influence of the exploration of a new path, so that the world continues to fall in love with the Guangdong lychee.

荔枝是岭南最具代表性的佳果之一，古往今来，广受文人墨客赞颂。粤剧是悠久历史且具有浓郁地方特色的剧种，更是广东省享誉海内外的文化名片。“广东荔枝 唱享全球”活动以粤剧文化为媒，打造具有岭南特色的“荔枝花旦”品牌，讲好广东荔枝文化故事，唱响广东荔枝品牌，吸引更多外国友人感受岭南文化魅力，为提升广东荔枝的知名度和影响力探索出一条新路径，让世界不断爱上广东荔枝。