Build Guangdong Litchi into an internationally influential "Guangdong Brand" agricultural product and "One Belt One Road" Chinese brand.

More than 2,000 years ago, merchant ships set off from Guangzhou Port along the Maritime Silk Road, which was the first to connect Chinese civilization and world civilization. More than 2000 years later, another Lingnan "ambassador" set out from Guangdong, braved the wind and waves this summer, and spread Lingnan culture to the wider world. This "messenger" is the Cantonese litchi that has been sweet enough for a summer.

All media reporters from the Yangcheng Evening News learned from the Department of Agriculture and Rural Affairs of Guangdong Province that Guangdong exported about 3,400 tons of litchi this year, with a value of $14.8 million, an increase of 75.2% and 122.9% year-on-year. Under the influence of the global epidemic and weak consumption, how to open up new overseas markets and lead Guangdong's litchi to sell globally? This has to mention Guangdong Zhongli Agricultural Group Co., Ltd. (hereinafter referred to as "Zhongli Group"), the "aircraft carrier" for litchi exports.

Breaking the "big wheel" of litchi in the corporate world

A summer without lychee is not complete. Guangdong lychee will be shared by the world this year, but it is not easy to share the delicacy with foreign friends. It requires customs registration, strict supervision, and customs clearance and quarantine. After several levels, this year’s Guangdong lychees appeared in the United States, Canada, the Netherlands, the United Kingdom, the United Arab Emirates, Australia, Japan, Hong Kong, Macau, Thailand, Belgium, Italy, France, Malaysia, Singapore, Indonesia and other countries. Fresh from Guangdong Conquered these overseas taste buds.

In order to allow more people to enjoy this sweet bite, in 2019, on the recommendation of the Guangdong Provincial Department of Agriculture and Rural Affairs, Guangdong Fuyi Agricultural Products Co., Ltd., Zhangzhou Dexing Development Co., Ltd., Guangdong Baishun Agricultural Products Supply Chain Group Co., Ltd., Guangzhou City Conghua Hualong Fruits and Vegetables Preservation Co., Ltd., Guangdong Yueming Agricultural Development Co., Ltd., Gaozhou Mingjing Agricultural Development Co., Ltd., Huizhou Xinpu Industrial Co., Ltd., seven time-honored leading enterprises in litchi export, established Guangdong Zhongli Agricultural Group Co., Ltd. .

This "big ship" that breaks corporate boundaries and sets industry benchmarks is Guangdong's largest litchi export company. Under the severe global epidemic and weak consumption, it has opened up new overseas markets and led Guangdong's litchi to sell globally. Companies that used to fight separately are now gathering their efforts, integrating industrial resources, opening up all links, giving full play to the advantages of both domestic and foreign markets, and building Guangdong Litchi into an internationally influential "Cantonese brand" agricultural product and "One Belt One Road" China Brand.

In mid-June, Concubine Xiao was on the shelves in California supermarkets, priced at US$4.99-5.99 pounds.

Lead lychees to "go out"

After the establishment of "Great Wheel", how to lead lychees to "go out"? The relevant person in charge of Zhongli Group told Yangcheng Evening News all-media reporters that in terms of the supply and processing of lychee, under the guidance of the Guangdong Branch of the General Administration of Customs and the major customs districts, Zhongli Group has established a cooperative planting base of approximately 24,000 acres inside and outside the province. The main export varieties are Feizixiao, Guiwei, Nuo Mi Cong, and high-end varieties Jinggang Hongnuo, Xianjinfeng, and Seedless Lychee. At present, the group's internal export filing processing plants in Foshan, Guangzhou, Maoming, Conghua, Zhanjiang, and Zhangzhou, Fujian have been integrated, and the annual production capacity of processing and exporting litchi is about 4,000 tons.

To be delicious, but also to be at ease. Under the guidance of the Department of Agriculture and Rural Affairs of Guangdong Province, China Litchi Group and other lychee export companies have collected relevant national lychee product export standards, cultivated high-quality export orchards on demand, and established lychee export filing bases for production, processing, storage, and distribution. Standardized management has been fully implemented in other links, and a quality and safety management system has been established to ensure that litchi "sources up to standard" before going abroad.

In order to polish the golden sign of Guangdong lychee, as early as the beginning of the epidemic, Zhongli Group participated in the Berlin Fruit and Vegetable Exhibition in Germany, demonstrating the charm of Guangdong lychee to the world's merchants. At the same time, it accurately promotes Guangdong lychee through online docking with international buyers, and does a good job of advertising in North American supermarkets.

In April of this year, Zhongli Group signed a strategic cooperation agreement with Maoming City to promote the sales of Maoming lychees, helping Xu Wen pineapples to export to the Japanese market for the first time; in May, assisted the Provincial Department of Agriculture and Rural Affairs and China Southern Airlines in completing the maiden flight of the "Guangdong Litchi" aircraft. Create a new business card for Guangdong Litchi brand. According to reports, this year's Guangdong lychee Feizixiao and Guiwei varieties sold for US$6 per pound in American supermarkets, helping Guangdong lychee farmers to increase their income.

The successful experience of selling lychees was also copied to other agricultural products. At present, Zhongli Group has helped Xuwen, Zengcheng, Huizhou and many other places such as Lychee and Yunfu Yellow Peel to go abroad for the first time.

There is still a lot of room for lychee exports

Guangdong Litchi Export has delivered a satisfactory report card this year. In this regard, the relevant person in charge of Zhongli Group stated that Guangdong agriculture, especially the litchi industry, has cultivated a group of leading export enterprises with international competitiveness, and the enterprises take the initiative to “go out”. "The awareness is stronger, the pace is greater, and the effect is more obvious. At present, the Guangdong litchi market is gradually taking shape, but the export share of litchi accounts for less than 1% of Guangdong's total litchi output, and there is still great room for development and growth.

Zhongli Group also suggested to continue to establish domestic production and planting standards through international market standards to promote the high-quality development of the litchi industry in Guangdong. It is recommended to formulate standards for litchi export production bases, establish more than one high-standard litchi export base in each main litchi production area, demonstrate and promote export-oriented fine varieties, green and efficient advanced planting technology, mechanization and intelligent technology, etc., and lead the litchi production areas in the local production area. High-quality industrial development. At the same time, build a high-standard litchi export processing plant, build an international level litchi export processing plant, expand the types of litchi export products, and form a benchmark for the modern development of the litchi industry.