On September 1, the 2020 Guangdong Litchi "12221" marketing work summary and the launching ceremony of the province's autumn and winter agricultural product promotion special action was successfully held in Guangzhou. The site commended the outstanding contributors in this year's Guangdong litchi sales battle, and announced 12 unit collectives that have made outstanding contributions in the 2020 Guangdong litchi "12221" marketing campaign.

Alibaba Group, JD Logistics South China Branch, Guangdong One Person One Mutian Network Technology Co., Ltd., Litchi Production Association of Zhenlong Town, Huiyang District, Huizhou City, Lianjiang Agriculture and Rural Bureau, China Southern Airlines Co., Ltd., Southern Rural News, 12 units including Xinhua News Agency Guangdong Branch, Gaozhou Lychee, Sina Guangdong, Tencent Microvision, Guangdong Zhongli Agricultural Group Co., Ltd., etc. received certificates of honor.

It is understood that this event was co-sponsored by the Guangdong Provincial Department of Agriculture and Rural Affairs, the Meizhou Municipal People’s Government, and the Southern News Media Group. The theme was "'Lit' to turn the tide,'Pomelo' to start again"" and summarized the marketing of Guangdong's 12221 Successful practices and advanced experience have fully launched the 12221 marketing and publicity of Guangdong Meizhou pomelo and other autumn and winter agricultural products, aiming to promote the effective docking of agricultural product production and sales, resolutely win the 2020 Guangdong agricultural product sales campaign, and help the province to fight poverty and overcome poverty.

Activity site

The leaders of Guangdong Province, the leaders of the Provincial Department of Agriculture and Rural Affairs, the leaders of the governments of various production areas and the agricultural and rural departments, representatives of the entire industrial chain of Guangdong agricultural products and media representatives attended the meeting.

Attachment: 2020 Guangdong Litchi "12221" Marketing Action Outstanding Contributor "Reasons for Shortlisting" (in no particular order)

Alibaba Group:

The sweetness of lychee is not tasted, but the fragrance of lychee is smelled. Taobao took the initiative to open the litchi pre-sale model and sold Guangdong litchi to the whole country, so that more people could taste the litchi and fall in love with it. During the epidemic, Taobao and local governments organized online sales of goods for "E and Yue concentric, 100 counties and villages", and helped a large number of "anchors", and the results of bringing goods blossomed everywhere.

JD Logistics South China Branch:

The branch has just gotten off, and the tongue has been on. JD Logistics plans to launch the first "Lingnan Litchi Festival". There are 6 publicity crests formed online and offline, more than 150 live broadcasts to bring goods, affecting 120 million people, helping tens of thousands of businesses and farmers, storing, transporting, and delivering more than 4 million kilograms of litchi in Guangdong , And quality assurance.

Guangdong One Person One Mutian Network Technology Co., Ltd.:

Small production meets the big market, and the small platform promotes the big industry. Yimu Tian held 29 live broadcasts, which attracted the attention of 2.34 million channel dealers and drove Guangdong's litchi transaction volume to 430 million yuan. Talent training, digital marketing, cultivating talents for the litchi industry in Guangdong; online services, platform sinking, opening up the last “mile” of litchi sales.

Litchi Production Association of Zhenlong Town, Huiyang District, Huizhou City:

Gather inside and expand outside, bow your head and move forward. Send technology to the countryside to improve the quality of lychees; integrate logistics resources to unblock foreign transport channels; create "Dongpo lychee", Zhenlong lychee is well-known everywhere. The local lychee was stabilized at a high price of 10 yuan/jin, and the Zhenlong Lychee Production Association used actions to contribute to the local lychee industry.

Agriculture and Rural Bureau of Lianjiang City:

Integrate resources to improve quality and efficiency. Guide large-scale planting and promote the development of Baotuan; adhere to technology empowerment and adhere to quality assurance; promote "online electric shock" and build "Liangli brand"; form an integrated pattern of production, supply and marketing. Vigorously promote Lianjiang litchi to go abroad and into the world. In 2020, the total export volume of litchi will reach 3356 tons, ranking first among nearly 100 litchi producing counties (cities, districts) in the province.

China Southern Airlines Co., Ltd.:

The "Guangdong Lychee" soared into the sky, flying with its head high, and the broadcast was sweet. Flying 280,000 kilometers in two months is equivalent to a distance of 7 weeks around the earth. China Southern Airlines has created and dedicated service to make Guangdong Litchi turn around and set off to the world.

Southern Rural Newspaper:

Southern style, peasant feelings. Hundreds of works, caring for the production side and accessible to the consumer side, make Guangdong lychee a sweet summer to benefit the public; innovative marketing, 218 million topic readings make Guangdong lychee famous; countless scenes, side by side with millions of lychee farmers, strive "Litchi Dignity".

Xinhua News Agency Guangdong Branch:

The big platform exercises the "four forces" to help the revitalization of the countryside. In the 2020 Guangdong litchi sales campaign, the Xinhua News Agency Guangdong Branch paid close attention to the whole process and wrote a number of key reports; serving the overall situation with an open attitude, working hand in hand with the media peers, and advocating for the litchi industry in Guangdong.

Gaozhou litchi:

The time and place are favorable, and the ingenuity is passed down from generation to generation. Sweat, every bit contains true feelings; created by hard work, every bit is a fine product. It was once the favorite of Concubine Yang, and literati and intoxicated scholars of the past generations were intoxicated by it. With a planting area of 550,000 mu and an annual output value of 1.3 billion yuan, the Millennium Gongyuan and Datang Li Township are well deserved.

Sina Guangdong:

There are li in the "new", brave the wind and waves. Sina Guangdong gave full play to the advantages of the Weibo social media platform, created a "social + agricultural products + internet celebrity" marketing model, combined with well-known bloggers in the fields of food, tourism, and life to promote Guangdong's litchi to break through the circle. The total reading volume of a number of Weibo topics exceeded 700 million person-times, and they were frequently searched to polish the "Guangdong Litchi" brand.

Tencent Microvision:

Looking at the world microscopically, the charm is boundless. Tencent Microvision helped the lychee brand to increase rapidly, assisted Guangdong lychee to be sold at home and abroad, created the first live micro-variety show on the entire network, and launched Naixue’s tea summer challenge across the border. There are more than 12.49 million views, over 3 million views in a single game, and short video live broadcast e-commerce, which has a lot to do.

Guangdong Zhongli Agricultural Group Co., Ltd.:

It was born in "battle" and grew up in "battle epidemic". Pursuing the ultimate quality, innovating fresh-keeping technology, promoting the construction of export bases, cultivating Guangdong, looking at the whole country, and expanding overseas, so that Guangdong's lychee exports will grow against the trend. Carry out the mission of "Let the world fall in love with Chinese lychees", keep the original aspiration, and go far.

Issue a certificate of honor

Issue a certificate of honor