Lingnan Jiaguo is famous all over the world. The 2020 3rd Asian High-quality Fruit Industry Chain (Yunnan) Summit (hereinafter referred to as "Asian Fruit Conference") will be held in Kunming on August 11th. Guangdong famous, special and high-quality agricultural products will participate in the exhibition and conduct special promotion. Among them, Guangdong Zhongli Agricultural Group Co., Ltd. (hereinafter referred to as "Zhongli Group") brought Xianjinfeng lychee, lychee mead and other lychee products that made a stunning appearance and attracted the attention of buyers.

Zhongli Group participated in this Asian Fruit Conference and brought Xianjinfeng lychee, lychee mead, lychee ice wine, lychee vinegar and other products, aiming to show the charm of Guangdong lychee products to buyers across the country and let them know more about Guangdong lychee and lychee. The development of its industry, especially under the influence of the new crown pneumonia epidemic, has blocked exports. It is necessary to further expand the domestic market and promote the "going out" of lychee products.

"This time we came to Yunnan and brought Xianjinfeng lychees. Although they were late-maturing varieties, they were small and thick, sweet and juicy, and of high quality. Thumb. In addition, due to the short storage and transportation period of fresh fruit, in order to retain the flavor of lychee, this mead is fermented with pure lychee honey, mountain spring water, and enzymes, which retains the nutrients of honey and improves the honey’s Health benefits, no additives in the production process, the product does not contain methanol, this drink with both nutritional value and health effects, proper consumption is good for the body..." In front of the booth, Wu Yuhui, director and executive deputy general manager of Zhongli Group, was enthusiastic Introducing the lychee products of Zhongli Group, attracting many buyers to stop and get a closer look at the situation of lychee products in Guangdong.

Wu Yuhui, Director and Executive Deputy General Manager of Zhongli Group

It is understood that Zhongli Group is under the guidance of the Department of Agriculture and Rural Affairs of Guangdong Province and is composed of seven companies jointly controlled. Its products involve fruits, vegetables, lychee deep processing, and industrial park operations. As a leading exporter of lychee in China, Zhongli Group has passed six rigorous tests to ensure the quality of exports. At present, the products have been stably exported to North America, Europe, Japan, South Korea, Southeast Asia and other countries and regions. Among the four shareholders of Zhongli Group, the total export volume in 2018 reached 4746 tons, accounting for 47.5% of the country's total export of fresh fruit lychees, which exceeded the total export volume of lychee in Guangdong Province (4100 tons). Judging from the quantity of fresh fruit litchi exported by shareholder companies, Zhongli Group is expected to become the largest exporter of litchi in China. It is estimated that the total export volume of litchi and litchi processed products will account for 85% of the country's total exports.

Lychee is one of Guangdong's characteristic and advantageous agricultural products. In the future, Zhongli Group will vigorously develop the domestic lychee business, strengthen the quality and brand management through unified standards, and improve the level of lychee planting. At the same time, it will continue to deepen the international export business and integrate the resources of the entire industry chain. The two brand IPs of Royal Concubine spread Chinese litchi culture overseas, and led Guangdong litchi marketing to the world stage.