"Today is another good day! Following the smooth export of Zhanjiang lychees to Southeast Asia, we will have a batch of dragon fruits exported to the Middle East and North America for the first time. This is another epoch-making event for Zhanjiang agriculture to go global!" At the launching ceremony of the “Belt and Road” initiative of Suixi Pitaya and the international brand press conference, Wang Yongjun, deputy director of the Zhanjiang Agriculture and Rural Bureau, could not hide his excitement.

On July 13, Guangdong Suixi Pitaya "One Belt One Road" launch ceremony and international brand launch conference was held at Guangdong Beibu Bay Agricultural Products Wholesale Center Co., Ltd. (hereinafter referred to as "Beibu Bay"). It is reported that this is not only a zero breakthrough in the export of Suixi pitaya, but also a zero breakthrough in the export of pitaya under the jurisdiction of Zhanjiang Customs. In order to realize the unification of Guangdong pitaya export quality standards, international brands and export markets, a new model of going global has been explored.

Wang Yongjun, Deputy Director of Zhanjiang Agriculture and Rural Bureau

Zheng Hongxuan, Chief Agronomist of Guangdong Provincial Department of Agriculture and Rural Affairs, Xu Jihua, Deputy Director of Xiahai Customs under Zhanjiang Customs, Liu Wanzhi, Secondary Investigator of Market and Information Division of Guangdong Provincial Department of Agriculture and Rural Affairs, and Li Xiaojun, Deputy Director of Guangdong Agricultural Exhibition Hall, Liu Yicun, deputy director of the market department of Guangdong Provincial Department of Agriculture and Rural Affairs, Wang Yongjun, deputy director of Zhanjiang Agriculture and Rural Bureau, Zhang Guangqiang, deputy director of Zhanjiang Commerce Bureau, Chen Zhao, member of the Standing Committee of Suixi County Party Committee, Li Qiang, director of Suixi County Agriculture and Rural Bureau, Li Qiang and Zhong Kai Ding Lixing, a standardization expert from the Academy of Agricultural Engineering, and other guests, as well as representatives of scientific research, production, and sales units, attended the event.

Zheng Hongxuan, Chief Agronomist, Department of Agriculture and Rural Affairs of Guangdong Province

"Suixi pitaya exports to the'Belt and Road' countries, and set off!" After Zheng Hongxuan, chief agronomist of the Guangdong Provincial Department of Agriculture and Rural Affairs announced the departure, four trucks drove out of the Beibu Gulf Export Packing Plant in turn, heading for Zhanjiang Customs Port and the Northwest Urban agglomeration. Xu Jihua, Deputy Commissioner of Xiahai Customs, affiliated to Zhanjiang Customs, said at the export ceremony that Zhanjiang Customs will provide adequate services for the smooth export of agricultural products, go to the planting base to guide export registration, and open a green channel in the export process, racing against time to become an export company. Shorten customs clearance time.

Suixi Pitaya to be exported

It is understood that the Suixi Pitaya exported this time will be packaged and refrigerated by the Beibu Gulf Export Packaging Factory. The dragon fruit exported this time will be exported in two batches. The vehicles that depart at the event will be exported to the Middle East with a full load of 15 tons of fresh dragon fruit. Haoyue Import and Export Co., Ltd. will be responsible for the export; after two days, the other batch will be exported by Guangdong Zhongli The 15 tons of dragon fruit under the responsibility of Agriculture Group Co., Ltd. will be exported to Canada. In addition to the export of pitaya, 32 tons of Suixi pitaya were sent to Shaanxi and other northwestern markets by the Yimu Tian platform, in order to have a sweet contact with consumers.

Chen Zhao, Member of the Standing Committee of Suixi County Party Committee

According to statistics, the planting area of pitaya in Suixi County has reached 100,000 mu, with an annual output of 400,000 tons of fresh fruit, and the output value of the pitaya industry has exceeded 3 billion yuan. Suixi pitaya industry has benefited from the opportunity of the construction of a provincial modern agricultural industrial park and has gradually become a pillar industry of Suixi's agricultural characteristic economy. "Today, Suixi pitaya is exported from Zhanjiang Customs to the Middle East and North America for the first time. It is a good start for Guangdong Suixi pitaya to open up the international market. It is of great significance to enhance the brand value of Suixi pitaya and increase farmers' income." said Chen Zhao, a member of the Standing Committee of the County Party Committee.

Director Li Qiang of the Suixi Agriculture and Rural Bureau said that in June this year, Suixi Pitaya was successfully selected as the third famous, special and high-quality new agricultural product in Guangdong Province. It is also a sign of the brand value enhancement of the Suixi Pitaya Industrial Park, which will be more conducive to the promotion of Suixi. Brand building and marketing of pitaya.

"I announce that the Suixi pitaya international brand logo is officially released!" With Chen Zhao's voice, the Suixi pitaya international brand logo was officially unveiled and officially launched. According to Associate Professor Yao Yousheng, head of the brand design team of Zhongkai College of Agricultural Engineering, the logo is a combination of pitaya and flower bone, which means "the budding persistence is only for an outstanding bloom." Suixi fire dragon has its own label. And the logo is conducive to the establishment and further development of the brand image of Suixi Pitaya.

Suixi Pitaya International Brand Logo

Suixi Pitaya International Brand Logo

In order to promote the smooth going global of Suixi Pitaya and achieve high-quality trade development, implement the strategy of rural revitalization, and continue to vigorously promote and deepen the construction of the Suixi Pitaya "12221" market system. Combining with the national "One Belt One Road" strategy, we will actively explore the international market, actively create and promote the international brand of Suixi Pitaya, fully tap the domestic super-large-scale market advantages, ensure the prosperity of agricultural and rural industries and effectively increase farmers' income. The event also held the signing of the Guangdong Suixi Pitaya export quality standard system. The Suixi County People's Government and Zhongkai Agricultural Engineering College have reached a cooperation, and will use the scientific and technological advantages of Zhongkai Agricultural Engineering College to jointly explore the standardization of dragon fruit export quality. A standard system will be established according to the overall needs of the export supply chain, and new models of agricultural exports will be explored.

signing ceremony

The event was guided by the Department of Agriculture and Rural Affairs of Guangdong Province, co-sponsored by the Bureau of Agriculture and Rural Affairs of Zhanjiang City, the People's Government of Suixi County, and Zhongkai Institute of Agricultural Engineering. It was organized by the Agriculture and Rural Bureau of Suixi County, Bureau of Science, Industry and Trade of Suixi County, and Guangdong Zhongli Agriculture Group Co., Ltd., Haoyue Import and Export Co., Ltd., Guangdong One Person One Mutian Network Technology Co., Ltd., Guangdong Beibu Gulf Agricultural Products Wholesale Center Co., Ltd., Syngenta Group China, and obtained the Guangdong Agricultural Exhibition Hall, Zhanjiang Customs and other units And the strong support of media such as Nanfang Rural Daily.

Suixi Pitaya