In order to vigorously promote the development of Guangdong's characteristic agricultural products into the international market, give better play to the unique advantages of Foshan Lishui as a comprehensive experimental zone for cross-border e-commerce of Guangdong agricultural products, and at the same time help the marketing and promotion of Lishui flower industry, January 24, 2021 Guangdong Agricultural Products The cross-border e-commerce forum and the launching ceremony of Yunshang Flower Market in Mengli Water Town were successfully held in Lishui Town, Foshan.

All media reporters of the Yangcheng Evening News learned that in the context of Guangdong Province’s efforts to build a new highland for the cross-border e-commerce industry of agricultural products, Lishui Town quickly seized the opportunity and is striving to create a new highland for the province’s agricultural cross-border e-commerce industry. The provincial agricultural product cross-border e-commerce upgrades and develops to create new models, new models, and new kinetic energy, and use digital technology and digital agriculture to empower rural revitalization.

• Lishui and Chenghai create a comprehensive pilot zone for "agricultural products cross-border e-commerce"

At the forum, the Guangdong Provincial Department of Agriculture and Rural Affairs awarded the "Guangdong Agricultural Products Cross-border E-commerce Comprehensive Experimental Zone" plaque in Lishui Town. The various parties will work together to build the experimental area, and multi-source resources will build the cross-border e-commerce comprehensive experimental area into a real Golden signboard.

All media reporters from the Yangcheng Evening News learned that on March 23 last year, the State Council approved the establishment of comprehensive cross-border e-commerce pilot zones in 24 cities, among which Shantou and Foshan in Guangdong are on the list. The cross-border e-commerce comprehensive pilot zone is a major strategic measure for the Party Central Committee and the State Council to deepen reforms, expand opening up, and accelerate the construction of a new open economy system. It is of great significance to promote the healthy development of cross-border e-commerce in Guangdong and promote the high-quality development of trade.

Immediately afterwards, based on the establishment of a comprehensive cross-border e-commerce pilot zone in Foshan City, on March 30 last year, the Guangdong Provincial Department of Agriculture and Rural Affairs issued a reply to the People’s Government of Nanhai District, Foshan City, agreeing to establish a "agricultural product" in Lishui Town. “Cross-border e-commerce” comprehensive pilot zone should explore the establishment of a cross-border trade ecological industrial chain of agricultural products, promote the “Internet +” agricultural products in Guangdong Province from villages and cities, promote the production and marketing of agricultural products and agricultural brand building, and promote the quality and efficiency of agricultural products. Increase income.

Subsequently, the "Agricultural Cross-border E-commerce" comprehensive pilot zone in Chenghai District, Shantou City was approved to be established. At present, the two "agricultural products cross-border e-commerce" comprehensive experimental zones approved by the Provincial Department of Agriculture and Rural Affairs are relying on the "national-level" comprehensive experimental zones, and are giving full play to their respective advantages to advance various tasks in an orderly manner.

•  Lishui takes the lead in creating a demonstration sample of Guangdong agricultural cross-border e-commerce development 

How is the progress of Lishui Experimental Area? On January 24, at the 2021 Guangdong Agricultural Products Cross-border E-commerce Forum, according to Chen Shaowen, Deputy District Mayor of Nanhai District, Foshan City, Nanhai District is closely combining with Foshan’s opportunity to become a comprehensive cross-border e-commerce pilot zone, and actively exploring digital Agricultural and rural implementation paths, strengthen the construction of modern agricultural cross-border e-commerce, and explore the establishment of an ecological industry chain for cross-border trade of agricultural products. In the future, Lishui will integrate the platform of cross-border e-commerce resources and opportunities for agricultural products, revitalize the resources of the industry chain, and build Lishui into a hot spot for cross-border e-commerce of agricultural products in Guangdong Province and a distribution center for cross-border e-commerce of agricultural products.

On the same day, at the Lishui agricultural product live broadcast network celebrity base, the second national cross-border e-commerce live broadcast of agricultural products was underway. The anchor specially recommended the Phalaenopsis from Lishui, Foshan to Southeast Asian netizens in Thai. Among them, one product on Taobao exceeded more than 2,000 orders in one live broadcast, and the three live broadcast rooms have exceeded one million views.

Many guests attending the forum have made suggestions for high-quality agricultural products to go abroad. They believe that the current prospects for cross-border e-commerce of agricultural products are broad and promising. , Digitization, and internationalization have made great efforts to promote the stable and long-term development of the cross-border e-commerce industry of Guangdong agricultural products.

The “Guangdong Agricultural Products Cross-border E-commerce Alliance and Think Tank Talents” was also established on the day of the forum, aiming to establish a comprehensive agricultural product cross-border e-commerce talent system, help activate the vitality of the agricultural industry in the Lishui Agricultural Products Cross-border E-commerce Pilot Zone, and promote the promotion of Dong agricultural products. Open the international market and build an international brand.

ChinaSoft International Information Technology (Guangzhou) Co., Ltd., Haier Digital Technology (Guangzhou) Co., Ltd., Guangdong Jiatai Intelligent Technology Co., Ltd., Supply and Marketing Foreign Trade Market Management (Guangdong) Co., Ltd., Lishui Mengli Water Town Digital Agriculture Co., Ltd., Shenzhen Qinze Tongda Technology Co., Ltd., Guangdong Zhongli Agricultural Group Co., Ltd., Guangdong Baishun Agricultural Products Supply Chain Group Co., Ltd. and the Lishui Town People’s Government signed a cross-border e-commerce strategic cooperation agreement for agricultural products, which will play the role of multiple parties and work together Promote the construction of a comprehensive experimental zone for cross-border e-commerce of Lishui agricultural products.

• Selling flowers sells the thriving scene of the water town in the dream

Foshan Lishui is located in the core area of the Guangdong-Hong Kong-Macao Greater Bay Area, bordering Guangzhou to the east and more than ten kilometers from Foshan city center to the south. It has convenient transportation and rich land resources. Its comprehensive strength ranks among the top 10 national scientific development towns for two consecutive years. Won the title of the famous Chinese perfume lily town, the national beautiful township, and the national civilized town. At present, there are four large modern agricultural parks in the town that are over 1,000 acres, namely Wanqing Horticulture World, Nanhai Flower Expo Garden, Mengli Water Town Hundred Gardens, and Mengli Flower Fields. Every year, one-fifth of the country’s perfume lilies and one-fourth of the Phalaenopsis are produced here.

The event also launched the Yunshang Flower Market in Dream Water Village. According to reports, the Yunshang Flower Market has been launched on popular platforms such as Douyin, Kuaishou, Taobao, Tmall, and JD. The Flower Tour Collection is opened on the official account of Mengli Water Town. Consumers can purchase flowers in one picture, place orders online and offline. The form of delivery guarantees the quality of the flowers.

At the same time, the local area coordinated with major logistics companies to set up customized flower logistics express delivery services and cartons. At present, more than 100 companies have participated to ensure the quality of flowers. Next, the local area will also cooperate with platform resources such as the Tmall Nanhai flagship store, focusing on the brand promotion of Wanqingyang Perfume Lily and Lishui Phalaenopsis, and organizing various online and offline exhibition platforms to meet the demand for foreign flower products and increase sales. Volume. At the same time, we will guide farmers to open online stores, live live delivery of goods, and expand sales channels.

According to Yang Hua, a member of the Lishui Town Party Committee, there are currently more than 100 lily planting households in Lishui, over 300 phalaenopsis planting households, and 3000-4000 employees. The combination of online and offline measures, such as red-belt goods, direct sales from the base, and logistics assistance, broaden sales channels, open up sales channels for farmers, and promote the sales of New Year's Eve flowers, so that more consumers can see the Dreamland Water Village in addition to buying new year flowers. A thriving scene.